Case study:

Maximising response to advertising is essential for all schools as it ensures they make the most of all the time and funds that are invested into a recruitment campaign. St Mary's and St Peter's Church of England Primary School in Teddington, are using HireWire to ensure all of their recruitment campaigns generate the best possible response rate.

As an 'outstanding' primary school with 410 pupils and 40 staff, turnover is usually limited to one or two teachers per year, however, strict budgets mean the school still needs to maximise the response to any adverts it may place to ensure they are spending wisely and in the best interests of students.

Having recently advertised and recruited an assistant head via HireWire, headteacher John Logan was impressed with the broad reach of the service. 'What was really good was the fact we received an application from someone in Worcester, who we are delighted to have appointed. Had we used our conventional recruitment method, I very much doubt that we would have got that application. It is obvious that more people use TES to source job information and can then apply quickly and easily by clicking through to HireWire.'

'It was really great to be able to see who had logged on and expressed an interest in the vacancy. It makes it so much easier to look at response rates to the ads we placed in various media and monitor and analyse the data.'

Mr Logan wasn't alone in singing the praises of HireWire. 'I also know Allison, my administration officer, loved being able to send out emails of encouragement to those who had requested information about a vacancy, but who hadn’t yet applied,' adds Logan. 'This can be a real help if there are certain candidates who have registered their interest and you're hoping will apply'.